Lawtegic Solutions builds every campaign on a compliance-first foundation. We are not a law firm and we do not provide legal advice, but our creative, media-buying, PR, and intake systems are engineered to help our clients meet the obligations imposed by the American Bar Association Model Rules of Professional Conduct, individual state-bar advertising rules, federal consumer-protection law, and platform policies.
1. ABA Model Rules We Build Around
- Rule 7.1 — Communications Concerning a Lawyer's Services:no false or misleading statements; no unjustified expectations; no unsubstantiated comparisons. We require source documentation for every performance claim.
- Rule 7.2 — Communications Concerning a Lawyer's Services: Specific Rules: every ad we produce identifies at least one responsible lawyer and the firm's principal office address.
- Rule 7.3 — Solicitation of Clients: live, in-person, and real-time electronic solicitation of non-lawyer prospects with whom the firm has no prior relationship is prohibited unless an exception applies. PlainIntent outreach is designed as written, revocable, non-coercive contact consistent with Rule 7.3(b).
- Rule 7.4 — Communication of Fields of Practice and Specialization:certifications are only stated when granted by an ABA-accredited or state-authorized organization and properly attributed.
- Rule 7.5 — Firm Names & Letterheads: firm names, domains, and trade names are reviewed for accuracy and required disclaimers before launch.
2. State Bar Variations
Several jurisdictions impose stricter requirements than the ABA Model Rules. We maintain a compliance matrix for high-volume legal-marketing states including Florida (Rules 4-7.11–4-7.23 and the Florida Bar filing requirements), New York (DR 1200, Rules 7.1–7.5 and the 30-day anti-solicitation moratorium for personal-injury matters), Texas (Rules 7.01–7.06 and the Lawyer Advertising Review Committee pre-approval process), New Jersey (RPC 7.1–7.5 and Guideline 3), California (Rules 7.1–7.5 and Business & Professions Code §6157 et seq.), and Missouri (Rule 4-7). We submit ads for state-bar pre-approval where required.
3. Required Disclaimers
- "Attorney Advertising" or "Advertising Material" identifier on each campaign asset.
- "Prior results do not guarantee a similar outcome" on any ad referencing case results or testimonials.
- Identification of the responsible attorney and principal office address.
- Disclosure when actors, dramatizations, or stock footage are used.
- Clear identification of paid testimonials and endorsements consistent with the 2023 FTC Endorsement Guides (16 CFR Part 255).
4. Lead Generation, Intake & Co-Counsel Networks
Our intake workflows are structured to avoid fee-splitting with non-lawyers (Model Rule 5.4), improper referral arrangements (Rule 7.2(b)), and the unauthorized practice of law (Rule 5.5). All consumer-facing landing pages disclose that submitting a form does not create an attorney-client relationship, and we route leads only to attorneys licensed in the relevant jurisdiction.
5. Federal & Platform Rules
- TCPA (47 U.S.C. § 227): SMS and outbound-call campaigns use express written consent, scrub against the National Do Not Call Registry, and observe state calling-time windows.
- CAN-SPAM Act: every commercial email includes a valid physical address, accurate headers, and a one-click unsubscribe honored within 10 business days.
- FTC Act §5 & Endorsement Guides: testimonials, reviews, and influencer content disclose material connections and reflect typical results.
- HIPAA: for mass-tort and medical campaigns, we treat any individually identifiable health information as PHI and execute Business Associate Agreements where applicable.
- Google & Meta Legal Services policies: we maintain LSA verification, restricted-category certification, and landing-page transparency requirements.
6. Review & Retention
Every public-facing asset is reviewed by a designated client-side responsible attorney before launch. We retain copies of all advertisements, the dates and channels of dissemination, and supporting substantiation for at least four years (or the longer period required by the client's jurisdiction).
7. Reporting a Concern
If you believe an advertisement we produced is non-compliant, contact our compliance team at compliance@lawtegic.solutions. We acknowledge complaints within two business days and remediate verified issues within seven.
This page is informational and does not constitute legal advice. Law firms remain solely responsible for the content and compliance of their advertising under the rules of every jurisdiction in which they practice.